PORTFOLIO
CAMPAIGN: Dare to Live in Full Color
CATEGORIES: Integrated Marketing, Branding, Media Strategy
PLATFORMS: Print, Out-of-Home, TV, Radio, Paid & Organic Social, SEO, PPC
Launched a brand campaign that encompassed traditional, digital, and social media buys across the Las Vegas and Los Angeles markets. The campaign increased brand interest by 59% among tourists in Las Vegas.
This wallscape is the largest piece of advertising in the BMG portfolio at more than 30,000 square feet.
The bus was equipped with lighting embellishments and drives throughout the tourist corridor, including the Las Vegas Strip.
The four piece caravan of double sided mobile billboards drove throughout the tourist corridor and on the Las Vegas Strip. The last mobile billboard in the caravan was fully embellished with fog machines, an LED screen for branded video content, and a lighting kit.
This wallscape is the largest piece of advertising in the BMG portfolio at more than 30,000 square feet.
CAMPAIGN: FlyOver | The Ultimate Flying Ride
CATEGORIES: Integrated Marketing, Branding, Media Strategy
PLATFORMS: Out-of-Home, Paid & Organic Social, SEO, PPC
Attraction launch brand campaign announcing the opening of the ultimate flying ride and the newest ride on the Las Vegas Strip.
CAMPAIGN: #FRIENDS25
CATEGORIES: Experiential Marketing, Branding, PR, Content Marketing
PLATFORMS: Social, Experiential Activation
Produced video content for Warner Bros. for the Friends 25th Anniversary. “The One with Blue Man Group” kicked off the Las Vegas activation. The campaign generated more than $4 million in earned media value with a reach of over 86 million.
CAMPAIGN: 3LAU & BLUE
CATEGORIES: Branding, PR, Content Marketing
PLATFORMS: Paid & Organic Social, Special Event
The social campaign included a series of countdown assets promoting special performance and collaboration with DJ 3LAU at the Life is Beautiful festival in Downtown Las Vegas. The 3LAU & BLUE collaboration garnered national press with a reach of over 4 million.
CAMPAIGN: MGM Resorts Welcomes Hockey
CATEGORIES: Branding, Content Marketing
PLATFORM: Paid & Organic Social
Project managed a time-lapse of the Vegas Golden Knights’ inaugural hockey rink being assembled inside T-Mobile Arena. The time-lapse was shared across the T-Mobile Arena, Vegas Golden Knights, and MGM Resorts social channels welcoming the Vegas Golden Knights and the NHL to Las Vegas.
CAMPAIGN: Christmas in July
CATEGORIES: Experiential Marketing, Integrated Marketing, PR
PLATFORMS: Special Event, Experiential Activation
Secured a halftime performance at a WNBA Las Vegas Aces game that was themed “Christmas in July” where the Blue Men interacted with fans and were outfitted in Ugly Sweaters throughout the game. Amplifed BMG’s in-game presence by integrating BMG’s virtual reality experience at a branded booth that was placed on the concourse to promote a special ticket offer, along with branded swag.
The Blue Men celebrated Christmas in July with ice cream treats.
A mock-up of the die cut collateral piece given to event attendees with a special ticket offer.
Fans on the concourse celebrated Christmas in July with branded candy canes and koozies.
The Blue Men celebrated Christmas in July with ice cream treats.