PORTFOLIO

CAMPAIGN: Dare to Live in Full Color

CATEGORIES: Integrated Marketing, Branding, Media Strategy

PLATFORMS: Print, Out-of-Home, TV, Radio, Digital

Launched a brand campaign that encompassed traditional, digital, and social media buys across the Las Vegas and Los Angeles markets.  The campaign  increased brand interest by 59% among tourists in Las Vegas.

Building Wrap
Building Wrap

This wallscape is the largest piece of advertising in the BMG portfolio at more than 30,000 square feet.

Double Decker Bus
Double Decker Bus

The bus is equipped with lighting embellishments and drives throughout the tourist corridor, including the Las Vegas Strip.

Iconic Mobile Billboard & Burma Shave
Iconic Mobile Billboard & Burma Shave

The four piece caravan of double sided mobile billboards drives throughout the tourist corridor and on the Las Vegas Strip. The last mobile billboard in the caravan is fully embellished with fog machines, an LED screen for branded video content, and a lighting kit.

Building Wrap
Building Wrap

This wallscape is the largest piece of advertising in the BMG portfolio at more than 30,000 square feet.

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CAMPAIGN: #FRIENDS25

CATEGORIES: Experiential Marketing, Branding, PR, Content Marketing

PLATFORMS: Social, Experiential Activation

Produced video content in collaboration with NBC for the Friends 25th Anniversary.  “The One with Blue Man Group” video was used to kick off the Las Vegas activation.  The activation generated more than $4 million in earned media value with a reach of over 86 million.

CAMPAIGN: 3LAU & BLUE

CATEGORIES: Branding, PR, Content Marketing

PLATFORMS: Social, Special Event

The social campaign included a series of countdown assets promoting special performance and collaboration with DJ 3LAU at the Life is Beautiful festival in Downtown Las Vegas.  The 3LAU & BLUE collaboration garnered national press with a reach of over 4 million.

CAMPAIGN: MGM Resorts Welcomes Hockey

CATEGORIES: Branding, Content Marketing

PLATFORM: Social

Project managed a time-lapse of the Vegas Golden Knights’ inaugural hockey rink being assembled inside T-Mobile Arena.  The time-lapse was shared across the T-Mobile Arena, Vegas Golden Knights, and MGM Resorts social channels welcoming the Vegas Golden Knights and the NHL to Las Vegas.

CAMPAIGN: Christmas in July

CATEGORIES: Experiential Marketing, Integrated Marketing, PR

PLATFORMS: Special Event, Experiential Activation

Secured a halftime performance at a WNBA Las Vegas Aces game that was themed “Christmas in July”  where the Blue Men interacted with fans and were outfitted in Ugly Sweaters throughout the game.  Amplifed BMG’s in-game presence by integrating BMG’s virtual reality experience at a branded booth that was placed on the concourse to promote a special ticket offer, along with branded swag.

Blue Man Group at the Las Vegas Aces
Blue Man Group at the Las Vegas Aces

The Blue Men celebrating Christmas in July with ice cream treats.

Promotional Collateral
Promotional Collateral

A mock-up of the die cut collateral piece given to event attendees with a special ticket offer.

Activation Station
Activation Station

Fans on the concourse could celebrate Christmas in July with branded candy canes and koozies.

Blue Man Group at the Las Vegas Aces
Blue Man Group at the Las Vegas Aces

The Blue Men celebrating Christmas in July with ice cream treats.

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