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CAMPAIGN: Dare to Live in Full Color

CATEGORIES: Integrated Marketing, Branding, Media Strategy

PLATFORMS: Print, Out-of-Home, TV, Radio, Paid & Organic Social, SEO, PPC

Launched a brand campaign that encompassed traditional, digital, and social media buys across the Las Vegas and Los Angeles markets.  The campaign  increased brand interest by 59% among tourists in Las Vegas.

CAMPAIGN: FlyOver | The Ultimate Flying Ride

CATEGORIES: Integrated Marketing, Branding, Media Strategy

PLATFORMS: Out-of-Home, Paid & Organic Social, SEO, PPC

Attraction launch brand campaign announcing the opening of the ultimate flying ride and the newest ride on the Las Vegas Strip.  


CATEGORIES: Experiential Marketing, Branding, PR, Content Marketing

PLATFORMS: Social, Experiential Activation

Produced video content for Warner Bros. for the Friends 25th Anniversary.  “The One with Blue Man Group” kicked off the Las Vegas activation.  The campaign generated more than $4 million in earned media value with a reach of over 86 million.


CATEGORIES: Branding, PR, Content Marketing

PLATFORMS: Paid & Organic Social, Special Event

The social campaign included a series of countdown assets promoting special performance and collaboration with DJ 3LAU at the Life is Beautiful festival in Downtown Las Vegas.  The 3LAU & BLUE collaboration garnered national press with a reach of over 4 million.

CAMPAIGN: MGM Resorts Welcomes Hockey

CATEGORIES: Branding, Content Marketing

PLATFORM: Paid & Organic Social

Project managed a time-lapse of the Vegas Golden Knights’ inaugural hockey rink being assembled inside T-Mobile Arena.  The time-lapse was shared across the T-Mobile Arena, Vegas Golden Knights, and MGM Resorts social channels welcoming the Vegas Golden Knights and the NHL to Las Vegas.

CAMPAIGN: Christmas in July

CATEGORIES: Experiential Marketing, Integrated Marketing, PR

PLATFORMS: Special Event, Experiential Activation

Secured a halftime performance at a WNBA Las Vegas Aces game that was themed “Christmas in July”  where the Blue Men interacted with fans and were outfitted in Ugly Sweaters throughout the game.  Amplifed BMG’s in-game presence by integrating BMG’s virtual reality experience at a branded booth that was placed on the concourse to promote a special ticket offer, along with branded swag.

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